Since its inception, Map South Hockey has earned a reputation as the premier training destination for youth, high school, college and professional players alike. The new APX Hockey brand will continue this legacy while pushing innovation in training methods and expanding its services to better serve players of all levels. The rebranding includes a modernized logo, redesigned website, and an expanded suite of training programs designed to cater to the evolving needs of dedicated hockey athletes.

“We’re excited to launch our new APX brand,” said Joel Owens, CEO of APX Hockey. For almost 20 years, our mission has been to develop the athlete, the player, and the person through our unique combination of skill development, strength, conditioning, and leadership training. APX Hockey reflects our unwavering commitment to excellence and innovation as we continue to meet the rigorous demands of today’s athlete and development landscape.”

APX Hockey’s offerings go beyond traditional on-ice training. New programs under the APX brand will include advanced analytics, personalized skill development, mental toughness training, and advisement services. This holistic approach is designed to foster long-term athletic success and enable players to reach peak performance consistently.

The newly rebranded APX Hockey also aims to establish deeper partnerships with hockey clubs and schools across the Midwest and beyond. With a renewed focus on community engagement and player mentorship, APX Hockey remains dedicated to building a supportive network for athletes, coaches, and families.